What Your Missed Calls Cost
Six numbers you already have — calls a week, share you miss, share that is new work, close rate, average job and gross margin — give an estimated yearly revenue and gross profit at stake.
Six numbers you already know. No industry averages, no scary headline — just your own figures, multiplied out over a 48-week working year. The result is an estimate, not a forecast.
240
Real leads missed a year
84
Jobs you'd have booked
$67,200
Revenue at stake, a year (est.)
$26,880
Gross profit at stake, a year (est.)
An estimated $67,200 a year in work you never got the chance to quote — about $26,880 of it gross profit at your margin. Revenue is not money in the bank: the gross profit is what those jobs would have left after labour and materials.
Voicemail doesn't recover this. Someone who needs a job done today calls the next name on the list rather than waiting for a callback. The fix is that every call gets answered and logged against the job it belongs to — which is an operations problem, not a phone problem.
Assumptions: every missed new-work caller would have closed at your normal rate, and none called back. No answering system recovers all of them, so to judge one, compare its cost with the share of this gross profit you expect it to win back — not with the revenue. Formula: calls × share missed × share new work × close rate × job value × 48 weeks; gross profit = that × margin.
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The Job-to-Cash Map
Map every step between winning work and being paid for it.
The CRM Requirements Builder
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The Own-Your-Data Checklist
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The Quote Follow-Up Sequence
A follow-up cadence for quotes that go quiet after they are sent.
The One-Page Ops Handbook
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